Services 
GRIDIRON Performance integrates psychological concepts and the use of psychological theory within the football domain to facilitate the emotional development and strengthen the mental skills of athletes so that they can perform at their optimal level. The physical and mental aspects of football are so dependent on each other for success that it is crucial for athletes to understand how these properties interact. When an athlete's thoughts or emotions become unstable or unbalanced his physical skills can suffer. Football athletes often times spend tremendous amounts of time and energy on perfecting their physical skills that many fall short of achieving their goals because they lack the mental preparation and the cognitive skills to compete. GRIDIRON Performance is dedicated to educating each football athlete and coach on core sport performance psychological skills and concepts that will ultimately help create and promote emotional balance and well-being, focus, intensity, self-confidence and control, self-efficacy and awareness, and optimal performance consistency. The Mindful Sport Performance Development™ (MSPD) program was developed to facilitate functional athletic performance. Functional athletic performance embodies an automated process whereby self-evaluation and subsequent corrective action happen effortlessly without the struggle to cognitively control or modify internal experiences. MSPD aims to cultivate this process within the athlete through "mindful" awareness education and training that emphasizes a non-judgmental and present focused mindset. "Mindful" awareness occurs through discovered acceptance of internal experiences such as thoughts, feelings, and bodily sensations with reinforced willingness to have these internal experiences regardless of their interpretation. The discovery thus affords and frees the athlete to respond with appropriate behavioral choices and contingencies about internal and external performance relevant-cues. Consequently, athletes develop greater "psychological flexibility" in the service of their athletic potential, performance, and life value commitments. MSPD promotes and strengthens this "psychological flexibility" through "mindfulness" awareness, enhanced present focus contact, cognitive defusion, acceptance and willingness, and commitment to athletic values necessary for quality practice, training, and long-term skill development. GRIDIRON Performance offers coaches the following services:
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